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Back up your Mac

You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Not all devices are eligible for credit. More details are available from Apple’s Mac trade‑in partner and Apple’s iPhone, iPad, and Apple Watch trade‑in partner for.

Mac Apple Store Online

In‑store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). In-store promotion availability subject to local law; speak to a Specialist to learn more. Additional terms from Apple, Sprint, and Apple’s trade-in partners may apply. Apple Store Open Menusection-two Close Menusection-two. Find a Store Shop Online Genius Bar Today at Apple Youth Programs Apple Store App Refurbished and Clearance Financing Apple Trade In Order Status Shopping Help.

And your memories. A few simple steps can save you from losing your favorite photos and files.

Learn how to back up your Mac

Mac service and repair

Learn about AppleCare+ and the Apple limited warranty coverage, start a service request for your Mac, and find out how to prepare your Mac for service.

Learn more about repairs

Get AppleCare+ for Mac

With AppleCare+, you’re covered. Get accidental damage coverage and 24/7 priority access to Apple experts.

Have a question?

Ask everyone. Our Apple Support Community can help you find answers.

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Apple Service Programs

Shop online and get Specialist help, free no-contact delivery, and more. Shop with a Specialist, get credit with Apple Trade In, choose free delivery or pickup, and more at the Apple Store Online. Shop with a Specialist, get credit with Apple Trade In, choose free delivery or pickup, and more at the Apple Store Online.

Apple has a plan

Earth won’t wait. Neither will we.

iMac

Say hello.

iPhone 12

Purple. Now in season.

From $29.12/mo. for 24 mo. or $699 before trade‑in1

Mac Apple Store Online

Pre-order in purple starting at 5:00 a.m. PDT on 4.23, available 4.30

Online

iPad Pro

Supercharged by the Apple M1 chip.

iPhone 12 Pro

It's a leap year.

From $41.62/mo. for 24 mo. or $999 before trade‑in2

Store

Buy directly from Apple with special carrier offers

Apple Watch Series 6

The future of health is on your wrist.

Fill Mom’s day with color.

Apple Fitness plus

A fitness experience for everyone. Powered by Apple Watch.

Apple TV plus

The Year Earth Changed

Can You Buy Apple Products Online

Narrated by David Attenborough.